1. Personal Unlike an advertisement in a trade publication Wholesale Khalen Saunders Jersey , which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader ("As an IT manager, you know that . . ."), showing your prospect that you know about him by name and understand his business in particular.
2. Cost effective Advertising by its very nature is expensive. To reach a lot of people Wholesale Juan Thornhill Jersey , you need to spend a lot of money. Direct mail, on the other hand, only targets the prospects you want to reach. Instead of pitching your product to a huge audience of potential buyers, you aim your sales message only at prospects most likely to buy.
3. Breaks through the clutter Your ad can easily get lost among dozens of competing ads in a trade newspaper. Your sales message is also easily forgotten on radio or television unless you repeat it many times, which is expensive. But a simple letter, addressed to your prospect by name and arriving on her desk in the morning mail (which she must open) Wholesale Mecole Hardman Jersey , cuts through the media clutter and gets her attention.
4. Measurable ROI Direct mail is one of the best mediums for measuring the return on your marketing dollar (or pound or yen). Simply code your business reply cards, and count how many return to you in the mail. Then calculate how many of those replies generate a sales meeting or a sale. Now you know immediately-and exactly-how effective your mailing has been. Direct mail numbers never lie.
5. Predictable One advantage of knowing the success rates of your past mailings is that you can predict the success of future mailing. If you mail the same package with the same offer to a similar group of prospects at the same time of year, you can predict how many responses you will receive, and how many of those will translate into sales.
6. Can be improved through testing Because you can measure your direct mail results, you can also test your mailings. Test one package against another, one list against another Wholesale Tyrann Mathieu Jersey , one offer against another, and you'll discover what works and what fails. That way you'll spend your marketing dollars where they are most effective (without relying on guess work or hunches).
7. Immediate General advertising builds brand awareness. Sales brochures inform. But a direct mail letter asks for action now. So if you need to generate sales leads, and don't have time to wait for your ad to appear in "IT Buyers Quarterly," send a direct mail letter and wait a week or so for a response.
Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy, Inc. ( ), Alan specializes in helping businesses generate leads Wholesale Frank Clark Jersey , close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters. One of the biggest challenges deliberate creators face is the fear of letting go. More often than not, this fear stems from a strong doubt that the universe is listening; or even distrust that the universe wants to deliver your desires. Beneath the doubt and distrust are usually some limiting beliefs that keep us locked into a state of limbo, wanting something better but not quite believing it will happen. Below are two common limiting beliefs Cheap Armani Watts Jersey , along with helpful tips about what to do if you believe you may have them too:
"I'm not deserving of this great thing."
Even if you know intellectually that you deserve your desires, you may have a deep emotional belief that holds it back. This belief may have been formed when you were a child and your parent scolded you for being "greedy" or "selfish" when you asked for something you wanted; or it may be the result of caring for other people and consistently putting yourself last.
Regardless of how the belief may have been formed, clearing it is as easy as consistently reinforcing your own worthiness every day. Make a list of reasons why you think you do deserve to have what you want.
Self-talk yourself into a positive state of self-worth by saying things like, "There's not a single reason why I shouldn't have this thing. I'm a good person, I do a lot for others, and I'm willing to do something nice for myself too." Keep doing this daily and within a very short period of time you should notice that you are starting to feel much better about yourself and truly believe in your worthiness.
This belief is often the result of a perception of the universe (or God) as being cold, judgmental, and distant. When we obsess over an intention, what we're really doing is trying to make it happen on our own, rather than trusting that the universe will take care of it for us. Deep down inside, we really don't believe that the universe is loving and benevolent. So Cheap Derrick Nnadi Jersey , on an energetic level, we shove the universe aside and say, "I know you won't do this for me, so I'll do it myself; move out of my way."
Needless to say, the universe simply conforms to our belief - which creates a lot more stress and work for us, and very little progress on our manifestations.
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